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KMID : 0665420180330060558
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Korean Journal of Food Culture
2018 Volume.33 No. 6 p.558 ~ p.566
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Study on Consumers’ Perception of Edible Insect Foods
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Jung Ju-Hee
Lim Bae-Gyun
Bae Se-Jeong
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Abstract
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The purpose of this study is to investigate consumers’ perception of edible insect foods and carry out importance-satisfaction research on the choice attributes of edible insect foods. Through that, this researcher intends to examine the potential of food materials as future food resources and provide foundational data to devise marketing strategies needed to develop products made of edible insect foods. According to the results, female have more information about edible insect foods than male (p<0.05), and male gained higher points in challenging for new foods (p<0.001), overall satisfaction (p<0.001), and purchase intention (p<0.01) than female. Both importance (p<0.05) and satisfaction (p<0.001) about the mean of the choice attributes of edible insects are found to be higher in male than female. The sustenance area showing high importance and high satisfaction both includes taste, smell, freshness, sanitation, safety, and shelf-life. Accordingly, to understand edible insect foods righteously, it is needed to deliver information constantly and publicize them aggressively. Also, it is necessary to develop various kinds of food made of edible insect foods and functional food utilizing their nutritive value.
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KEYWORD
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edible Insect foods, consumer, perception, importance, satisfaction
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